That people can even buy emoji in the first place might come as a surprise, but Yats aren't themselves new (and to be clear: Yat users are paying to have Yat, a Nashville-based private company, associate them with its emoji and crucially not claiming the emoji as their own in any context that doesn't involve Yat or the Yat API). How does any of this work? Well, Opera's desktop web browser essentially now integrates with Yat's API. "All Opera browsers have, in partnership with become the first and only web browsers to enable emoji-only based web addresses," wrote Opera. For example, instead of typing out the URL of digital asset management firm Arrington XRP Capital, an Opera user could, if so inclined, enter 🚀🌕 into their web address bar. If the string of emoji corresponds to an existing Yat, the browser will take users to the associated website. The latest version of the Chromium-based browser now lets users enter emoji in place of standard domains in the web address bar. Opera announced Monday that it has fully integrated with Yat, an emoji-based identification system that involves people buying and selling emoji. The humble browser address bar just got an emoji-forward glow up.
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